Introducing: The Orlando Pirates
Upon the completion of the 2025 season in Lowell, MA, the Massachusetts Pirates announced a move to Orlando, rebranding to the Orlando Pirates to play out of the Kia Center. The primary focus of the offseason was to establish the new branding and begin solidifying Pirate Nation in a new region, leading up to the inaugural season, in a region prime for arena football based on its long-standing history with the game.
Introducing: The Orlando Pirates
One of the major aspects of the rebrand was the development of new logos and a branding identity to represent the Pirates' new home. With direct feedback from ownership, the new logo kit honors the "Arthur" mascot while incorporating new fonts and a design layout to represent the new area of Orlando, FL.
Developed in Adobe Illustrator, the complete logo kit needed to be completed before a November 2025 press conference at the Kia Center, in which the new team name and branding were revealed to the public.
Orlando: Home of the Sirens
Shifting along with the main Pirates brand was also the dance team of the organization, previously known as the Massachusetts Pirates Cheerleaders. A strong effort was put forth to provide the dance team with strong branding power for merchandise and brand recognition going into the inaugural season at the Kia Center.
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Also developed in Adobe Illustrator, this professional dance team logo kit needed to be completed in conjunction with the Orlando Pirates kit, in time for the press conference in November 2025.
