10:60 GRAPHIC DESIGN PORTFOLIO

In 2008, when my high school History teacher presented me with my first version of Adobe Photoshop, I realized I had a passion for graphic design. Before this, my love for art was expressed through sketches involving pencil and paper.

 

Fast forward to today, I find myself a self-taught freelancer, with a strong professional portfolio including professional sports, small business, and social media content. I pride myself on understanding the message the client wants to get across, and helping express that through creative visuals. Clients are always involved through the process, provided constant communication and visuals to see their project unfold and provide their feedback and direction. 

Please take a look through my favorite general graphic design pieces, and should any of them inspire you, please feel free to reach out so we can begin your next project!

Football helmet mockup, featuring the 10:60 Designs logo.

Football helmet mockup, featuring the 10:60 Designs logo.

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During the 2020 season, the Indoor Football League was suspended due to the COVID pandemic. Throughout this time, I tasked myself with developing new assets to be used by the organization but also revamping old assets with a new and updated style.

One of those assets was the Gameday Program. Due to the pandemic, we would not be able to have physical ones, so I designed and created the very first Digital Gameday Programs for the Massachusetts Pirates organization. Even after the pandemic, this process of having the gameday programs done digitally has become standard practice.

Project: 2021 Digital Gameday Programs

Client: Massachusetts Pirates

Designed Using: Adobe Photoshop

LOGOS DESIGNED

Project: 2021 Champions logo design

Client: Massachusetts Pirates

Designed Using: Adobe Photoshop & Illustrator

2021 Champions logo designed by Lobo Figueroa for the Massachusetts Pirates

After winning the United Bowl in 2021, I assembled this logo as a way to represent the championship in our marketing and branding for the 2022 season. I wanted to make sure the season was somehow encapsulated so fans had a way to recall the special season.

This logo ended up becoming a fan-favorite, and can be found on numerous counts of marketing material, merchandise, and can also be found immortalized in the Hub of Champions, digital display at the Boston Logan Airport!

2022 Corporate Partnership Deck cover designed by Lobo Figueroa for the Massachusetts Pirates

Project: 2021 & 2022 Corporate Sponsorship Deck

Client: Massachusetts Pirates

Designed Using: Adobe Photoshop

A major key for any sports organization to stay viable, is making sure they have strong corporate sponsorships and partnerships. The same was true with the Massachusetts Pirates, as I was tasked with the design of the cover and content within the decks used for potential partners for the 2021 and 2022 seasons. I am very proud to have also activated a partnership with the local FastSigns franchise, allowing them to be the Presenting Sponsor of these decks, allowing their logo to be visible to decision-makers we might be pitching a partnership to.

The success of closing strong sponsorships and partnerships, depended on allowing the partners to view their brands within the assets presented in our proposal decks. I was also tasked with the design and copy of these decks, while also developing ad-hoc mockups of marketing assets made available.

A majority of the assets and mockups were designed using Adobe Photoshop, taking photos from our media folder and converting them into reusable templates to be used throughout the seasons.